Dual majors and minors

One of the reasons that I pushed for the creation of the 3-year BBA Program was that I thought it would increase the chances for students who want to get a dual major with business or to get a minor along with their business major. Well, we are not even one year into the change to the new program but I can give some preliminary results on this point.

We have increased the number of students who are pursuing a dual/minor from about 3% two years ago to about 10% today. And this number should continue to increase since the sophomores are not anywhere near the deadline for filing (which really is sometime in their junior year). I think this change is fantastic for Ross and for BBAs.

First, though, you may wonder why this increase has occurred. The reasons I can come up with are institutional support, time, and student support.

• Institutional support: Rob has worked with Academic Services to make sure that the schools or departments in question can come together to figure out all of the details related to course sequencing and requirements and put them together in a way that students will be able to fulfill.
• Time: None of this would matter if students were not BBAs during their sophomore year. This gets them better access to the advisors and gives them three years in which to complete their academic plans for the dual/minors. The student's schedule is less full with business classes because they are stretched out over 3 years instead of 2; this allows them to take longer sequences of courses from other departments (as well as from Ross).
• Student support: Our BBA Program Student advisors (Rob, Katie, and Michael) can help students think about the possibilities for making the most of their time at UM and are available to help students put together their academic plan in order to make the dual/minor a reality.

Okay, so it's easier for students and they are taking advantage of the opportunity. I happen to think this is a great thing for students, UM, and Ross.

• Students: I think it's a great thing for students because I believe a broad-based, liberal arts education is in the student's best interest. I believe it will lead them to live more interesting, productive, and fulfilling lives. I also think it will make them better employees and better citizens.
• UM: UM's strength as an institution is its strength across a wide variety of disciplines and the accompanying strength of the affiliated faculty and students. Attracting more students who have an interest in a broad range of disciplines will only strengthen UM's already diverse character.
• Ross: Ross's strength is in general management and its overall strength in many disciplines (as opposed to being known specifically for a strength in finance or marketing). Ross does not really allow students to take 75% of their undergraduate education in business; it's more like 50%. We do not want our students to focus too narrowly on business; we want them to develop their other interests.

The Ross BBA Program wants to attract students who have a broad range of interests. Students should not come to Ross if they want to student finance or marketing (or whatever) to the exclusion of other disciplines. They should come here because they have an interest in business, want to develop it, but know that there's more to life than options or product line extensions.