The Wall Street Journal just came out with its annual ranking of business schools. This ranking is based on evaluations by over 4000 recruiters (completed in early 2006). Ross again did well, ranking #1 for the second time in the last three years. While this is a ranking of MBA programs, it is the ranking that is most closely related to the BBA program. As such I see it as something that I am proud of and think reflects well on the BBA Program. I covered this topic the last time the WSJ ranked us #1, and I’ll repeat my comments here:
...We sell recruiters on the “one-stop-shopping” nature of the University. If they want MBAs, we got ’em; if they want BBAs, we got ’em; if they want engineering students, we got ’em; ditto for LS&A, computing, English, etc. Having a BBA program makes the University more attractive to recruiters than it would be otherwise. And it’s not like the BBA program is the weak sibling of the bunch: it's always ranked in the top 3 or so of any list that I’ve ever seen.
Furthermore, if recruiters come here for MBAs and like, they are (more than likely) also here recruiting BBAs and enjoying the services of our top-notch Career Development office. Speaking of which, the high-quality service of OCD is shared by BBAs and MBAs alike. All of the corporate relationships and alumni and data that are available for MBAs are naturally available to BBAs. This means that you are the beneficiary of services that wouldn’t be there were it not for the fact that we have to support such a large number of students (BBA, Day MBA, evening MBA, MAcc).
Thus, while this ranking isn’t for the BBA Program, students in that program benefit from it.
I gotta tell you, it’s really nice to be able to re-run (with reasonable frequency) text that I use to celebrate one #1 ranking in another column celebrating another #1 ranking. It’s an abundance of riches that we have around here.
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