Though this ranking relates specifically to the MBA program, it has a lot of relevance to BBAs. Why do I say this, you ask? We sell recruiters on the "one-stop-shopping" nature of the University. If they want MBAs, we got 'em; if they want BBAs, we got 'em; if they want engineering students, we got 'em; ditto for LS&A, computing, English, etc. Having a BBA program makes the University more attractive to recruiters than it would be otherwise. And it's not like the BBA program is the weak sibling of the bunch: it's always ranked in the top 3 or so of any list that I've ever seen.
Furthermore, if recruiters come here for MBAs and like the Business School, they are (more than likely) also here recruiting BBAs and enjoying the services of our top-notch Career Development office. Speaking of which, the high-quality service of OCD is shared by BBAs and MBAs alike. All of the corporate relationships and alumni and data that are available for MBAs are naturally available to BBAs. This means that you are the beneficiary of services that wouldn't be there were it not for the fact that we have to support such a large number of students (BBA, Day MBA, evening MBA, MAcc).
Thus, while this ranking isn't for the BBA Program, students in that program benefit from it.
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